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Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Does it pay to be real? To assess the economic impact of authenticity in advertising, we analyzed how improvements in brand essence, realistic plot, and message ...



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Economy and society - Université catholique de Louvain
The objective of the course is to introduce students to the analysis of economic issues from an interdisciplinary perspective, specifically through the dialogue ...
ITLOS: The First Six Years
This course is intended to ease the transition from school studies to university studies. It is intended to diminish or compensate for the sometimes ...
Be Real. Be Ready - OSPI
?Anatomy and Physiology, Reproduction, and Pregnancy (Pregnancy for Grade 6+). ?Growth and Development/Puberty. ?Self-Identity (gender stereotypes, ...
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