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93. 3. Available from World Wide Web: _http://www.learningco. com_;. ? Broderbund: Identify a Need, Turn a Profit,? Fortune, November 30,. 1992, p. 78. 4 . ...... 85; Edward F. Fern and James R. Brown, ?The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification,? Journal of Marketing, Spring 1984,. p.



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